About Livio Connect

About Us

About Us

Metro-Detroit-based Livio was built in the guest bedroom of Livio Radio founder and CEO Jake Sigal’s home in 2008 on the foundation of “More Music, Less Work.” Today, those words remain more than a catchy slogan. It’s a philosophy, a way of life that drives Livio employees and a growing list of breakthrough products. Whether they’re moving technology forward with products sold under the Livio Radio consumer brand or creating common sense solutions for business customers through Livio Connect, a day’s work at Livio means everybody hustles. It’s about streamlined engineering, fewer headaches for their customers, and putting an end to unnecessary product hassles. Livio collectively fights above its weight class in the pursuit of American innovation, giving their big-name business partners the freedom to do what they do best. More information can be found at www.LivioConnect.com and www.LivioRadio.com

Management Bios

Management Bios

Jake Sigal Founder & CEO

Picture of Jake Sigal

Livio founder and CEO Jake Sigal was never a fan of working for the man. A third-generation entrepreneur­ with a passion for music and technology, it was only a matter of time before he took his career – and the future of the consumer electronics industry – into his own hands.

In 2008 at the age of 26, Jake quit his job at Delphi and used a $10,000 loan from his parents to weld two of his life passions — technology and music — into one dynamic and exciting company: Livio.

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Jake Sigal

Founder & CEO

Picture of Jake Sigal

Livio founder and CEO Jake Sigal was never a fan of working for the man. A third-generation entrepreneur­ with a passion for music and technology, it was only a matter of time before he took his career – and the future of the consumer electronics industry – into his own hands.

In 2008 at the age of 26, Jake quit his job at Delphi and used a $10,000 loan from his parents to weld two of his life passions — technology and music — into one dynamic and exciting company: Livio.

Jake founded Livio in the guest bedroom of his home in metro Detroit where he developed the first Wi-Fi branded Pandora Internet radio and quickly raised millions in funds from angel investors and venture capital firms.

At 31, Sigal’s drive to innovate has established Livio Connect as the leading integrator of mobile consumer electronics and automotive technology.

Before he started Livio, Jake worked in the Consumer Electronics Group at Delphi as a product line manager for XM Satellite Radio. That’s where he met Massimo Baldini, then his boss, who later joined Livio where he’s still referred to as “the boss”. Jake started his career as a DJ equipment product developer where he invented the original USB turntable and co-invented the iDJ under the ION audio brand at Numark.

Far from being done innovating, Jake is the youngest member ever to sit on the Consumer Electronics Association’s Board of Industry Leaders, and he currently sits on both the CEA’s Small Business Council and the Board of Advisors for Ohio University’s Russ College of Engineering. Jake earned his undergraduate and graduate degrees in engineering at Ohio University, where he marched on the drumline of the infamous OU Marching 110. He also serves on the Consumer Electronics Association’s (CEA) Board of Industry Leaders.

Jake has been recognized with a list of regional and national awards for his vision and success including the 2011 Ernst & Young’s Entrepreneur of the Year Semifinalist, 2012 CEA Innovation Entrepreneur Finalist and 2012 Automation Alley Entrepreneur of the Year.

Under Jake’s leadership, LIvio has become an award-winning company netting honors including: 2010 Mobile Apps Showdown Finalist, 2013 Bronze Edison Award, 2011 Michigan Economic Bright Spot Award, 2012 Michigan 50 Companies to Watch, Entrepreneur Magazine 100 Companies to Watch and the 2012 Frost & Sullivan New Product Innovation Award.

When he’s not inventing new products or finding ways to make technology work better for everyone, Jake spends his time outdoors, staying active by doing everything from skiing to riding fixed-gear bikes. You can also find him front and center at sound at electronic music festivals across the country.

CREDENTIALS

Awards

2012 – dBusiness 30 in Their Thirties
2012 – CEA Vision Awards Nominee
2012 – Automation Alley Entrepreneur Of the Year
2011 – Edison Research “30 under 30”
2011 – Ernst & Young’s Entrepreneur of the Year Semifinalist
2011 – Dealerscope 40 under 40
2010 – CES Last Gadget Standing
2010 – Crain’s Detroit Business 20 in their 20’s
2010 – Detroit Young Professionals Vanguard Award
2010 – Lawrence Technological University, Leaders & Innovators honoree

Speaking Engagements
2013 – Connected Car Conference - C3 CE Week (New York, NY) - Panelist
2013 – State of the Connected Vehicle - Mobile Monday (Detroit, MI) - Speaker
2013 – Digital Music East - DME (New York, NY) - Panelist
2013 – National Association of Broadcasters - NAB (Las Vegas, NV) - Solo Presentation
2013 – Mobile City iOS Conference (Detroit, MI) - Panelist
2013 – Macomb - OU - InCubator Fireside Shat (Detroit, MI) - Solo Presnetation
2013 – CES - SAE Connecte2Car Panel (Las Vegas, NV) - Panelist
2013 – CES - Washington and the Startup Economy Panel (Las Vegas, NV) - Panelist
2012 – Eureka Park! competition at CEA Line Show (New York), judge
2012 – Telematics Update (Detroit), panelist
2012 – Cellular Telecommunications Industry Association (New Orleans), solo presentation
2012 – Mobile Web & Apps World 2012 (New Orleans), panelist
2012 – Society of Automotive Analysts & YPN May Event (Royal Oak, Mich.), industry speaker
2012 – National Association of Broadcasters (Las Vegas), panelist
2012 – RAIN Internet Radio Summit West (Las Vegas), panelist
2012 – Digital Music Forum East, solo presentation
2012 – Consumers Electronics Show (Las Vegas). panelist
2011 – Consumers Electronics Show (Las Vegas), panelist
2011 – NPR Labs – Radio With Vision Showcase (Las Vegas), panelist
2010 – Consumers Electronics Show (Las Vegas), panelist
2010 – RAIN Internet Radio forum (Toronto), panelist
2010 – RAIN Internet Radio forum (Las Vegas), panelist
2010 – SXSW Music Festival, solo presentation
2010 – Entrepreneurial Initiative of Southeast Michigan, keynote speaker
2010 – RadioTech Summit (Silicon Valley), panelist
2009 – CES Silvers Summit, video panelist
2009 – Consumers Electronics Show (Las Vegas), panelist

National TV Appearances
MSNBC
Dan Rather Presents
HSN (Live)
Fox Business News
SPIKE TV (Live) @ CES 2012

Judging/Adjudicating
2011 – Judge for University of Michigan startup funding competition

Massimo Baldini President

Picture of Massimo Baldini

Massimo Baldini, Livio Radio’s president, founding partner and Italian man of mystery, hails from Genoa, Italy. He brings more than 17 years of experience in business operations, product development and brand management.

A former Delphi boss of Livio Radio founder and CEO Jake Sigal, Massimo brought a resume loaded with global business experience to Livio’s in-house foosball table. Beyond the game, his work with major Fortune 100 brands, including Whirlpool, Kenmore, Delphi, 3M and Procter & Gamble has taken him around the world, to the U.S., Italy and Belgium, where he has consistently demonstrated success in developing new businesses and adeptly managing existing product lines.

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Massimo Baldini

President

Picture of Massimo Baldini

Massimo Baldini, Livio Radio’s president, founding partner and Italian man of mystery, hails from Genoa, Italy. He brings more than 17 years of experience in business operations, product development and brand management.

A former Delphi boss of Livio Radio founder and CEO Jake Sigal, Massimo brought a resume loaded with global business experience to Livio’s in-house foosball table. Beyond the game, his work with major Fortune 100 brands, including Whirlpool, Kenmore, Delphi, 3M and Procter & Gamble has taken him around the world, to the U.S., Italy and Belgium, where he has consistently demonstrated success in developing new businesses and adeptly managing existing product lines.

With his hands-on style, he effectively managed Whirlpool’s Fabric Care global research and development team; led the market launch for the Whirlpool Family Studio; was the go-to guy for Delphi Digital Audio’s business line; and managed three consumer brands for Michigan-based Eastman Outdoors.

As if that’s not impressive enough, Massimo holds more than six patents ranging from microwave drying to a media player for recording and playback of streamed digital content.

He has successfully led negotiations and personally inked numerous business-to-business partnerships for Procter & Gamble, Schwan’s, Pandora, NPR, Sears, XM, CSR and retailers including Target, Walmart, Lowe’s, Sam’s Club, Costco, Best Buy, Amazon, QVC and HSN, just to name a few.

Massimo earned his master’s degree in Chemistry at the University of Genoa in Italy and his MBA from the prestigious University of Chicago’s Booth School of Business.

At Livio’s HQ, he’s feared for his foosball skills, prone to making lunchtime salads, and known to blast Eminem’s mean rhymes from his office.

Massimo is married with three kids and has a dog that resembles a certain presidential pup. The Baldini family vacations in Sardinia every summer (not far from where P-Diddy kicks back) and hits the slopes in northern Michigan – in lieu of Massimo’s beloved Alps – every winter.

You can find him annually at Lollapalooza, losing his shoes in the pit at Rage Against the Machine; keeping tabs on his favorite Italian football team, Juventus; and losing his mind every four years when Italy heads to the World Cup (while at the same time, teaching the Livio office crew the more colorful phrases of the Italian language).

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